Rhinnan Payne

Set up and grew Case Studied's Instagram account from zero to 55,000 followers in twelve months. Owned the content calendar, posting strategy, organic content, and Meta ads end to end. Also ran full editorial ownership of the Case Studied Brief newsletter, read by 40,000+ subscribers at a 52% open rate.

Independent creator running 314K Instagram and 500K TikTok followers, built on original short-form video with a bright, energetic, welcoming tone. Every video is conceived, written, shot, edited, and posted independently: developing original content ideas, filming and editing them, and growing a following around them from scratch.

Two additional self-directed accounts, distinct from the @RhinnanPayne channels: @cloo_cool, an original illustrated comic character, and @thatscoolrhinnan, a lifestyle and pop-culture format. Each is conceived, produced, and published solo, evidence of range beyond one format and comfort building a visual identity from the ground up.

Self-produced YouTube channel covering the full process end to end: storyboarding and scripting each video, filming, editing, formatting for the platform, and publishing independently.

Coordinated and produced sponsored content across the personal @RhinnanPayne channels and the @case.studied account, aligning each partner's brief with the account's existing tone and publishing schedule.